The News CartelThe News Cartel
    What's Hot

    ‘Ek Deewane Ki Deewaniyat’ – Love, Obsession … and a Dash of Censorship Drama

    October 18, 2025

    From BrahMos to AI Health Diplomacy: India’s Bold Play 2025

    October 18, 2025

    Another Light Counselling Spreads Warmth This Diwali with Free Sessions for Those Facing Loneliness

    October 18, 2025
    Facebook Twitter Instagram
    The News CartelThe News Cartel
    • Home
    • News
      • Business
      • Education
      • Entertainment
      • Health
      • National
      • Lifestyle
      • Technology
      • World
    The News CartelThe News Cartel
    Home»Business»Where Traditions Meet Trends: How Shlpa is Shaping the Future of Indo-Western Women’s Wear with Ghunnghat
    Business

    Where Traditions Meet Trends: How Shlpa is Shaping the Future of Indo-Western Women’s Wear with Ghunnghat

    Shruti JoshiBy Shruti JoshiSeptember 5, 2025No Comments3 Mins Read
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    New Delhi [India], September 5: In the heart of Delhi’s fashion district, Shlpa Gupta stands at the helm of Ghunnghat, a 25-year-old Ethnic & Indo-Western women’s wear label known for blending India’s rich heritage with contemporary silhouettes. Co-founded with her mother-in-law, Sarlah Gupta, the brand has become a style destination for women seeking elegance rooted in tradition yet ready for the modern world.

    Shlpa’s creative vision fuels Ghunnghat’s evolution. She draws inspiration from centuries-old crafts — Banarasi brocades, Patola silks, zardozi embroidery — and reimagines them into global-ready ensembles. “Every motif, every stitch has a story. My goal is to respect that legacy while making it relevant for today,” she says.

    Heritage Craft, Modern Appeal

    Ghunnghat’s artisans — many associated with the brand since its inception — bring generations of skill to each piece. Hand embroidery, intricate weaving, and detailed finishing transform fabrics into heirlooms. But Shlpa ensures these creations are as wearable as they are beautiful: lighter fabrics, functional pockets, adjustable fits, and versatile styling keep comfort at the forefront.

    Her signature Indo-Western silhouettes have become icons in their own right. Draped sarees are pre-pleated for ease, lehenga sets come with cape jackets instead of dupattas, and co-ord sets pair traditional embroidery with tailored palazzos or dhoti skirts. Even the classics — anarkalis, shararas, tunics — get subtle modern twists through cuts, colors, and styling.

    A standout is the Elephant Motif Patola Lehenga, crafted from rare Gujarati Patola silk with majestic elephant motifs and finished with zardozi embroidery. Paired with a sleek silk blouse and organza dupatta, it’s a perfect example of how Shlpa marries heritage artistry with contemporary glamour.

    Designing for the Modern Indian Woman

    Ghunnghat speaks to women who are fashion-forward yet culturally rooted. “Today’s Indian woman wants to carry her culture and her confidence in the same look,” Shlpa explains. From destination weddings to cocktail nights, her clients choose outfits that allow them to honor tradition while expressing individuality.

    Customer feedback echoes this vision. “My Ghunnghat draped saree felt traditional enough for my family but edgy enough for me,” says Priya, 32, from Mumbai. “And I could dance all night in it.”

    Inspiring a New Wave in Women’s Wear

    Ghunnghat’s influence extends beyond its clientele. The brand has been at the forefront of India’s Indo-Western fashion movement, inspiring a wave of designers to see fusion wear as more than a trend. From belted sarees to lehengas with drapess, many of today’s popular styles trace their roots back to Shlpa’s early experiments.

    Looking ahead, Shlpa envisions a future where tradition and innovation coexist effortlessly. “Whether it’s wearing your grandmother’s vintage Banarasi as a gown or pairing sneakers with a lehenga — if it tells your story, it’s fashion done right,” she says.

    With every collection, Shlpa reaffirms that Ghunnghat is more than a label — it’s a cultural conversation. And in that conversation, she’s ensuring that the voice of the modern Indian woman is heard, seen, and beautifully dressed. Please visit for More Information: https://www.ghunnghat.com/

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

    Business
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    Previous ArticleIndia-Singapore Relations Surge: PM Modi and Wong Lock Future Roadmap for the 2 Super Nations
    Next Article Golden Agers Introduces Soul-Enriching Pilgrimage Tour for Senior Citizens across Ayodhya, Prayagraj, and Varanasi
    Shruti Joshi
    • Website

    Related Posts

    Chandan Healthcare Expands Presence with Two New Diagnostic Centres in New Delhi and Bhopal

    October 18, 2025

    Cupid Limited Achieves CE (EU IVDR) Certification for Pregnancy And Syphilis Test Kits, Paving the Way for Global Expansion in The Multibillion US Dollar IVD Market

    October 18, 2025

    Patil Automation Bags INR 10.82 Crore Order for Onsite Assembly Line Installation

    October 18, 2025
    Add A Comment

    Comments are closed.

    Top Posts

    Subscribe to Updates

    Get the latest sports news from SportsSite about soccer, football and tennis.

    [fluentform id="4"]
    Advertisement
    Facebook Twitter Instagram Pinterest YouTube
    Top Insights
    Get Informed

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    [fluentform id="4"]
    © 2025 The News Cartel.
    • Home

    Type above and press Enter to search. Press Esc to cancel.