0
0 Mumbai (Maharashtra) [India], April 23: India’s rapidly growing startup ecosystem has another success story as Identityy, a homegrown social media platform developed by Treefe Technology, has secured early-stage venture capital funding from Swishin Ventures. The development comes at a time when the platform has already crossed 1 million users across Android and iOS, marking a strong validation of its growth and market acceptance.
Identityy Funding: Key Highlights
- Startup: Identityy (Treefe Technology Product)
- Funding Stage: Early-stage VC funding
- Investor: Swishin Ventures
- User Base: 1 Million+
- Category: Social Media Platform
- Focus: Made in India, Global Expansion
Identityy is positioning itself as a “Made in India, for the world” social media platform, aligning with the broader vision of India becoming a global digital innovation hub.
What Makes This Funding Significant?
The funding from Swishin Ventures is not just a capital boost but a strategic partnership. The VC firm is led by Mahavir Pratap Sharma, a highly respected name in India’s startup ecosystem.
Mahavir Pratap Sharma is:
- A serial entrepreneur and angel investor
- General Partner at a SEBI-registered Category I VC fund
- Former first Asian Chair of TiE Global Board of Trustees
- Backer of startups for over 13+ years
His involvement brings deep mentorship, global network access, and strategic scaling expertise to Identityy.
Founder Statement: Vision Behind Identityy
Kapil Agarwal, Founder and CEO of Identityy, said:
“This backing from Swishin Ventures is a strong endorsement of what we are building. Crossing 1 million users is just the beginning for us. Our vision has always been to create a platform built in India, for the world — and having a partner like Mahavir sir, who deeply understands how to scale startups from Bharat to global markets, gives us immense confidence for the journey ahead.”
Investor Perspective: Why Swishin Ventures Invested
Sharing his views on the investment, Mahavir Pratap Sharma said:
“India is at a pivotal stage where homegrown digital platforms have the potential to scale globally. Identityy reflects strong innovation, execution capability, and early traction. We are excited to support the team in building a globally competitive product from India.”
Identityy Growth Story: 1 Million Users and Rising
Identityy’s journey to 1M+ users before institutional funding highlights:
- Strong organic user adoption
- Product-market fit in India
- Rising demand for Indian social media alternatives
- Scalable technology infrastructure
The platform is part of a new wave of Indian digital platforms challenging global giants by focusing on localized engagement, user-first design, and cultural relevance.
What’s Next for Identityy?
With fresh funding and strategic backing, Identityy plans to:
- Expand its user base across India and international markets
- Introduce new platform features and innovations
- Strengthen the creator and community ecosystem
- Scale technology and infrastructure
The startup aims to become a global social media player emerging from Bharat.
Industry Impact: Rise of Indian Social Media Platforms
This funding reflects a broader trend where:
- Indian startups are gaining global investor confidence
- Users are actively exploring alternatives to global platforms
- “Made in India” digital products are scaling faster than ever
Identityy’s success reinforces India’s position as a leading startup and innovation hub.
About Identityy
Identityy is a social media platform developed by Treefe Technology. Built with a vision to connect users through innovative digital experiences, the platform focuses on global scalability with Indian roots and is available on Android and iOS.
About Swishin Ventures
Swishin Ventures is a SEBI-registered Category I venture capital fund investing in early-stage startups with high growth potential. Led by Mahavir Pratap Sharma, the firm supports founders with capital, mentorship, and strategic guidance.
If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.
Average Rating